Monday, 8 August 2011

Sagoe Daughters Launch Fashion Label - CLAN

Clan is a new fashion label with a fresh and irreverent style, for edgy, style-conscious girls and guys who like to stay ahead of the fashion curve. Sisters, Teni, Aba and Tiwa Sagoe, daughters to Deola Sagoe of the eponymous and legendary fashion house, have channeled their collective fashion heritage to bring their own vision to the fore. 
The label is targeted at the teenage to thirties demographic, offering dynamic fashion that’s easily accessible, yet savvy and distinct. The current line offers separates from bra-lets, high waisted print shorts and Ankara bustiers to casual lounge dresses and swim wear, as well as wardrobe staples such as chiffon shirts and dainty lace skirts for the free-spirited and young at heart. The foundation for many of the girl's creations is the Deola Sagoe- DEO jeans range, which is the perfect match to Clan tops and bra-lets. The overall look is super-stylish, an essential resource for what the cool girls and guys are going to be wearing next…

It may seem obvious to see the daughters of Deola Sagoe finding their way into the fashion industry. Not so if you ask the girls, the eldest of whom is just 20. Each has her own distinct career path marked out, and surprisingly none has chosen to be a fashion designer. But it must be in the blood as Clan has grown organically, taking on a life of it's own, forging its way into being as if by some pre-destined plan. As the brand name implies Clan speaks to the power of family, the magic that comes out of being part of a bigger picture, whilst still being unique and different, and having the courage to experiment that’s always fantastic to watch. 
On the 13th of August 2011, Clan will launch with their first fashion show, held at the Deola Sagoe Flagship store in VI. In keeping with the ideology of collaboration and togetherness the show is being put together by the girls, a committee of friends, and invested in by sponsors who have been charmed by what they have seen of the girl’s talent. 
Grey Goose and Bacardi, product brands marketed in Nigerian by GDN, are proudly sponsoring the event, so too internationally acclaimed architect Kunle Adeyemi of NLE, who is taking time out of his busy schedule to redesign the space and ambiance of the Deola Sagoe flagship store. Hosting the event is Q Events, a subsidiary of Quintessentially Nigeria, the well known luxury lifestyle management company.