With a degree in Mass Communication, 4LaH is a versatile and Talented broadcaster who has done several stints in Broadcasting. hosting several shows, both on Television and Radio, and also lending her voice to several Radio Commercials.
Currently working as an on air personality with a radio station in Lagos, Nigeria, 4LaH is a broadcaster with a passion for making good music and for nurturing young talents. She does this through her hashtag on twitter and her blog called, #Dearartiste.
Millie ::: Can you Introduce us to who 4Lah is?
4lah ::: 4LAH IS A BROADCASTER WITH 99.3 NIGERIA INFO LAGOS, AN ENTERTAINMENT CONSULTANT, MUSIC PUBLICIST AND MUSIC ENTHUSIAST! IM A DOWN TO EART, EASY GOING AND APPROACHABLE PERSON!
Millie ::: "#DearArtiste" is your pet project, what is it all about?
4Lah ::: ALLOW ME TO SAY THAT DEARARTISTE IS NOT MY PET PROJECT! IT'S EVERYTHING I STAND FOR AND BELIEVE IN! DEARARTISTE IS ALL ABOUT EMPOWERING EMERGING ENTERTAINERS TO HELP THEMSELVES. WE DO THIS BY ORGANISING MUSIC MANAGEMENT AND PROMOTION SEMINARS, WRITING TRAINING AND EMPOWERMENT ARTICLES ON OUR WEBSITE, PROVIDING CONSULTANCY SERVICES, AND ETC
Millie ::: When / how did this idea start and how can artiste get on this platform?
4Lah ::: I HAVE BEEN CONSULTING AND PROMOTING YOUNG ARTISTES FOR A WHILE...BUT DEARARTISTE STARTED AS A SERIES OF RANDOM TWEETS, DIRECTED AT UPCOMING ACTS ON TWITTER...AND WHEN I SAW THE MYRAID OF POSITIVE RESPONSES, I DECIDED TO PUT A SEMINAR TOGETHER ON THE 4TH FEB 2012. THAT MARKED THE BEGINING OF DEARARTISTE AS A SOLID ENTITY FOR ME!
ANY YOUG ARTISTE CAN GET ON THE PLATFORM. THE WEBSITE www.DEARARTISTE.COM IS OPEN AND ARTICLES ARE POSTED REGULARLY TO BE READ AND LEARNT FROM! WE ALSO HAVE A MUSIC LAW PAGE WHERE ARTISTES CAN READ AND LEARN ALL ABOUT CONTRACTS, MANAGEMENT ISSUES, ETC
Millie ::: We've heard talks about The Dear Artiste Competition"? What is it all about?
4Lah ::: THE DEARARTISTE BATTLE OF THE EMCEES COMPETITION IS AN INITIATIVE TO ENCOURAGE YOUNG RAPPERS AND GIVE THEM A PLATFORM TO BE HEARD AND NOTICED BY INDUSTRY PEOPLE.
THA SUSPECT OF CAPITAL HILL MUSIC, PROVIDED THE 'I NO SEND U' BEAT AND WE ASKED ARTISTES TO DOWNLOAD IT FROM THE WEBSITE, FREESTYLE ON IT, AND SEND IT BACK
Millie ::: What specialty is the winner entitled to?
4Lah ::: WE HAVE 2 SELECTED A LIST MUSIC PRODUCERS WHO HAVE OFFERED TO PRODUCE ONE SONG FOR THE 1ST AND SECOND PRIZE, THE WINNERS ALSO STAND TO WIN, A SPECIALLY PACKAGED ONLINE PROMO AND HYPE FROM DEARARTISTE, RADIO APPEARANCES AND AIRPLAY BY TOP RADIO DJS
Millie ::: Can you brief us on the upcoming battle of the emcees party how can the lovers of dearartiste come in?
4Lah ::: THE PARTY IS ACTUALLY THE GRAND FINALE OF THE COMPETITION AND THE AFTER PARTY IS TO CELEBRATE THE WINNERS AND HAVE FUN GENERALLY!
THE VENUE IS CLUB SCINTILLA, CHEVRON ROUND ABOUT IN LEKKI, AND ITS ON THE 25TH OF MAY. TIME IS 7PM AND ENTRANCE IS FREE!!
Millie ::: Is there going to be another Dear Artiste competition?if yes give us an insight into it.
4Lah ::: DEARARTISTE IS DEFINATELY WORKING ON SOMETHING NEW AND WE WILL LET YOU KNOW WHEN WE ARE SET!
Millie ::: What is your view on the music industry in nigeria? Especially on the upcoming artistes ?
4Lah ::: THE NIGERIAN MUSIC INDUSTRY IS GROWING AND IT WILL GET BETTER. AS FOR THE UPCOMING ACTS, A LOT OF THEM NEED TO GO BACK TO THE DRAWING BOARD AND DECIDE IF THEY REALLY SHOULD BE DOING WHAT THEY ARE DOING!
Millie ::: Which upcoming artistes can you give recommendation to?
4Lah ::: UPCOMING ACTS THAT IMPRESS ME AT THE MOMENT ARE: ADUKE, NAYO-SOUL, GAISE, AND GAMEMAN
Millie ::: Do you have any advice for the young and upcoming artistes in nigeria today?
4Lah ::: ALL I CAN SAY TO EMERGING ACTS IS : LEARN THE BUSINESS SIDE OF THINGS! KEEP GOING AFTER KNOWLEDGE AND DON'T BE DESPERATE TO GET NOTICED.
Millie ::: Thanks for coming on our blog and God bless
4Lah ::: THANK YOU VERY MUCH FOR HAVING ME
MORE INFORMATION ABOUT THE DEAR ARTISTE COMPETITION :::
DEARARTISTE PRESENTS
THE FIRST EVER DEARARTISTE PARTY AND
THE GRAND FINALE OF THE BATTLE OF THE EMCEES
(A FREESTYLE RAP COMPETITION FOR UPCOMING ARTISTES)
COME AND WATCH 10 BRAND NEW RAPPERS PERFORM BEFORE MAJOR MUSIC INDUSTRY PLAYERS AND WIN FABULOUS PRIZES!
DON'T MISS THE UNIQUE OPPORTUNITY TO PARTY WITH YOUR FAVORITE RAP ARTISTES AND RADIO PERSONALITIES TOO!
VENUE: CLUB SCINTILLA, CHEVRON ROUND-ABOUT, LEKKI
DATE: FRIDAY MAY 25TH 2012.
TIME: 7PM! PERFORMANCES START BY 8PM SHARP! (NO NIGERIAN TIME)
THE EARLIER YOU COME THE BETTER BECAUSE YOU WILL GET 40% DISCOUNT OFF DRINKS FROM 9PM – 12MIDNIGHT!
ENTRANCE IS FREE!!!!
THIS EVENT IS BROUGHT TO YOU BY DEARARTISTE, AND SUPPORTED BY SCINTILLA EVENTS, CAPITAL HILL MUSIC, UCHE-UGO DESIGNS, ALIEN DNA, STREET LEGEND MAGAZINE AND MIDAS TOUCH PRODUCTIONS!
EXCLUSIVE MEDIA SUPPORT BY: COOL FM, WAZOBIA FM, AND NIGERIA INFO.
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